According to some evolutionary theorists, creativity merges with sexuality and mating for both men and women. This effect can be bidirectional in that people find creativity to be an attractive quality in potential mates, and that emotional and physical intimacy can stimulate peoples creativity.
Indeed, Griskevicius, Cialdini & Kendrick (2006, cited McAdams, 2009), put this concept to the test and found that after people were prompted to imagine spending time with someone they found desirable, when subsequently asked to create a story based on relatively generic criteria, they displayed greater creativity and originality than those who had been prompted to imagine spending time with a friend.
– Judi Reed, 2012
(The Person, 5th edition, McAdams, 2009)